Nintendo Announces Switch 2 Price Rise 'In Light of Changes in Market Conditions,' Issues Apology

Nintendo has announced price rises for Switch 2 consoles across the globe, blaming “changes in market conditions.”

“Given that the impact of various changes in market conditions is expected to extend over the medium to long term, price revisions are also planned outside Japan,” Nintendo said.

In the U.S., Switch 2 is going up by $50, from $449.99 to $499.99. In Canada, Switch 2 rises from $629.99 to $679.99. In Europe, Switch 2 goes up from €469.99 to €499.99.

The price rises kick in on September 1, 2026. Nintendo warned price rises for Switch 2 and the original Switch are coming in other regions.

“We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding,” Nintendo said.

Nintendo Switch 2 2026 price rises:

JAPAN

Nintendo Switch 2

Japanese-Language System (Japan Only) ¥49,980 - ¥59,980

The price of the Nintendo Switch 2 Multi-Language System available from My Nintendo Store will remain unchanged.

Nintendo Switch

Nintendo Switch (OLED Model）¥37,980 - ¥47,980

Nintendo Switch ¥32,978 - ¥43,980

Nintendo Switch Lite ¥21,978 - ¥29,980

Effective Date of MSRP Revisions in Japan: May 25, 2026

Given that the impact of various changes in market conditions is expected to extend over the medium to long term, price revisions are also planned outside Japan as described below.

UNITED STATES

Nintendo Switch 2 $449.99 - $499.99

*Prices shown do not include tax.

CANADA

Nintendo Switch 2 $629.99 - $679.99

*Prices shown do not include tax.

EUROPE

Nintendo Switch 2 €469.99 - €499.99

*Prices shown include tax.

Effective Date of Price Revisions in the United States, Canada, and Europe: September 1, 2026

The Nintendo Switch 2 price rise news follows similar announcements from both Microsoft and Sony amid a challening economy and a global electronics component shortage fueled by the AI boom. The war in Iran has also sparked a jump in logistics costs, putting pressure on margins.

In its outlook for the current financial year ending March 31, 2027, Nintendo said Switch 2 "got off to a good start" following its June 2025 launch, and it's now sold 19.86 million units. However, it admitted Switch 2 sales "were more concentrated in the launch year in comparison to previous hardware systems."

Nintendo expects to sell fewer Switch 2 units in the current financial year, predicting 16.50 million, or a 16.9% year-on-year decline. It said this decline reflects "strong launch-year sales and price revisions," acknowledging the impact of the Switch 2 price rise. "Even so, we believe this represents a solid level of adoption for Nintendo Switch 2 in its second year after launch," Nintendo insisted. It also expects software sales will rise, from 48.71 million units to 60 million units.

As it stands, Nintendo Switch 2 hardware sell-through was higher than posted by Nintendo Switch in its first full fiscal year, and annual playing users exceeded 100 million, continuing the trend from last fiscal year.

Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

via Nintendo Announces Switch 2 Price Rise 'In Light of Changes in Market Conditions,' Issues Apology
by Wesley Yin-Poole